This discussion with Matt van Leeuwen, the head of McCann Design in New York City, is also the first conversation of the project. I was very lucky to have worked with Matt at Interbrand and even more lucky that he agreed to sit down with me to discuss his career and perspective on creativity. My takeaways from this conversation are that creativity and design are rapidly changing, evolving from fixed or static experiences to what Matt calls “worlds.” This is also coming at a time of tremendous democratization of design and aesthetics, made possible by the array of tools social media and platforms provide to people without formal design education.